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Wednesday, October 2, 2013

Imaginary Authors x Spruce Apothecary: Mosaic

Posted by Marjorie Skinner on Wed, Oct 2, 2013 at 1:59 PM

Back when I wrote about how totally stoked I am about the new fancy toiletry outpost Spruce Apothecary back in August, I mentioned that the shop—which comes to you from the same minds who created Canoe—had a forthcoming collaboration in the works with Imaginary Authors. Cleverly marketed to a more literary-leaning scent customer, Imaginary Author's product descriptions read like:

Devante Valéreo was raised in a dusty Spanish village on the Balearic Sea. He fondly recalled going to the bullfights with his father, an ex-picador, and credited those early experiences with inspiring his most popular novella, Bull’s Blood. The book’s lurid tale of seduction garnered obscenity charges against the author. Though the charges were rejected by the court, a ban on the sale of his works persisted for a number of years.

"Bull's Blood" being the name of the scent in question, of course. IA also has the best packaging design, and their new one with Spruce, "Mosaic," is no exception:

Hop over to MOD for what the notes on this "mineral waterfall" entail, along with an invitation to the official launch, coming up next week.

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