I'm part of the crew that produces Content each year at the Ace Hotel, so you know what? I'm not going to say anything about it. Instead, I'll direct you toward this week's Sold Out column, guest written by Toby Robboy:

Since it was first launched in 2009, Content has evolved considerably, and designers have increasingly tapped into the possibilities that the unique format presents. As jewelry designer and perfumer Julia Barbee explains: "Last year's Content included multiple rooms that involved more than one sensory experience. Installations that have scented, edible, and auditory elements help to expand the idea of what fashion, or wearable work, really is." Designer Lindsey Reif, who's known for her line Reif (and super-popular turban headbands), adds that, "The first year none of us really knew what to expect. Over the past few years I've seen some amazingly creative installations that make me really proud to be a part of the event."

Read the whole thing here, and get yer tickets right over here.

Plus! There are a bunch of spotlights on particular designers over on MOD this week.