But what does it mean?! Don't worry, they prepared a speech:
American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine's Day window continues that celebration. We created it to invite passerby's to explore the idea of what is "sexy" and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we're looking forward to hearing more points of view.
Unfortunately, at least as of now, this policy has not been adopted for mannequins throughout the AA empire, just this one location. However! If you have not checked in on the lingerie section of their web site lately, you'll find that female pubic hair, while meticulously manicured, and sometimes in the shape of a heart (aw), has been welcomed there as well.
Just FYI. Groom/don't groom accordingly.
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