It is a crime against humanity that Matthew McConaughey was passed over for a "Best Actor" Emmy this year (apologies to Bryan Cranston)—but now? Now that his new commercial for the Lincoln MKC is here (helmed by no other than Drive director Nicolas Winding Refn), the world can no longer doubt his greatness. If nothing else, you will never hear a better line reading for this phrase: "That's a big bull." Watch and marvel at the splendor of McConaughey.

Check out the other two commercials in the series here and here.