Basically the story went like this: In the year 2000, Folgers coffee wanted someone cool to be in their commercial. So they were like, "Ummm... Paul Stanley from KISS, duh!" However at that point, Paul had stopped wearing his KISS "Starchild" makeup. But Folgers was like, "Whatever! It's PAUL STANLEY! Squeeeeee!" So they made a commercial with non-made up Paul Stanley wandering around a circus in a puffy shirt. And to Paul's credit? You'll never see a more passionate ending to a Folgers commercial. To his discredit, no one in Folgers' focus group recognized Paul without his makeup, and were like, "... what?" So Folgers shelved the commercial. Until now! ROLL THE TAPE.